Amazon Opens 4 Star Store at Stonebriar Centre in Frisco, Texas

November 14, 2019 - /PressAdvantage/ - Sunsella, an online retailer specializing in home and kitchen accessories based in Las Vegas, has learned of Amazon opening a new brick and mortar store. The internet retail giant has opened an Amazon 4-Star, which is its brand of physical stores, at Stonebriar Centre in Frisco, Texas. The stored opened on Wednesday, November 6th, 2019. The store hours are from 10 A.M. to 9 P.M. Monday to Saturday and 12 P.M. to 6 P.M. on Sundays.

Sunsella representative Mike Law says, “We are always following trends in the online and physical retail space. We want to provide our customers with the best possible experience and up to date information about the latest happenings in retail. We are paying close attention to this development and will be studying its impact on our customers and the retail landscape in general.” Sunsella stated that they are interested in the metrics of the sales volume that these stores generate in the home and kitchen segment. Sunsella said they will analyze the success or failure of Amazon’s move into the physical retail market to gauge the future moves of the online giant. Sunsella itself offers items in the home and kitchen space.

The store in Frisco, Texas is Amazon’s sixth physical store in the country. The store is located at the Stonebriar Centre at 2601 Preston Road. The store is 4500 square feet and has around 20 employees. It carries around 2500 items that are either rated four stars or higher on its website or are top sellers or are in the new and trending section on Amazon’s website. The store carries items of a huge variety from kids’ toys to electronics to makeup products to books to home and kitchen accessories. Amazon Prime customers can pay lower prices through their accounts using the store’s app. The store also offers a service for submitting online returns to the physical store by showing its return code. Drew Sheriff, director of physical stores for Amazon said that the store offers an experience where customers can physically touch and see the items that they want to buy. He added that the store complements and enhances the website.

The Amazon 4-Star store carries product groupings like a “Most-Wished-For” section, “If You Like, Then You’ll Love” pairings, “Highly-Rated” tables, and more. According to Amazon’s website, the assortment of items in the store is subject to change based on the curator’s response to customer feedback, emerging trends, and experimentation with new and exciting categories. The store also has a specific section for products that are trending in Texas. There also planned upcoming events inside the store like a November 16, 2019 event which is a tie-up with the video game Fortnite and a book signing event with Martha Stewart on December 12, 2019.

Frisco residents and city leaders have gone on record about their enthusiasm for the new store. Frisco Mayor Jeff Cheney said the city welcomes Amazon’s store which fills the void left earlier this year when its Apple store closed down. Drew Sheriff says that they chose the new location carefully. “We’re always looking for really vibrant retail locations. Stonebriar Centre as you can see based on today is just a great spot for a lot of customers,” he said speaking to CBS DFW. He added that the store is “really important to the city of Frisco.” This store opening has come at a perfect time for Frisco because of the slower sales tax growth due to increased competition from neighboring cities and Apple’s store shutdown. The city relies on the sales tax to fund many services. Cheney said, “We reduced our projected sales tax figures as a result of that. So we knew very quickly we would have to replace it with a similar brand. Something that would be a regional draw.” Cheney said that he expects the store to bring in shoppers from all over the DFW area and even the entire region.


For more information about Sunsella, contact the company here:

Mike Law
(702) 952-9541
9550 S Eastern Ave
Suite 253
Las Vegas, NV 89123

ReleaseID: 60032338

More News From Daily Tech Geek

Climate activist: Why tout development if there's no future?

Dec 15, 2019

NEW DELHI — An Indian girl who was among the 16 young activists filing a complaint at the United Nations accusing countries of inaction on climate change has taken that step before. Ridhima Pandey, now 11, filed a petition in 2017 at India's National Green Tribunal, which oversees environmental concerns, for not taking serious enough steps to combat climate change. It was dismissed, but she escalated it to the Indian Supreme Court. Pandey was among the activists including Swedish teen Greta Thunberg who criticized Germany, France, Brazil, Argentina and Turkey for failing to uphold their obligations to young people under...

Pakistan battles dengue epidemic, with 20 deaths so far

Dec 15, 2019

ISLAMABAD — Pakistani health officials were battling an outbreak of dengue fever in the South Asian nation on Tuesday, a day after health officials confirmed over 10,000 cases and 20 deaths in recent months. More patients with symptoms of dengue fever were arriving at hospitals in all major cities, including the capital Islamabad, putting a strain on the country's poor health system. Health officials hope that the anti-mosquito spraying in urban areas targeting stagnant water will help contain the disease. According to Zafar Mirza, a government adviser on health, as many as 10,013 dengue cases had so far been reported....

Over 30 Indian worshippers drown during Hindu rituals

Dec 15, 2019

NEW DELHI — More than 30 Hindu worshippers have drowned in swollen rivers and in a lake in India as thousands participated in religious ceremonies in which figures of a Hindu god are immersed in water, officials and news reports said Friday. At least 11 people drowned when their boat capsized early Friday on a lake in central India, rescuers said. Six people were able to swim ashore in the lake in Bhopal, the capital of Madhya Pradesh state, and a search was on for one missing person, said National Disaster Response Force spokesman Krishan Kumar. Kumar said 11 bodies...

India loses communication with its unmanned moon lander

Dec 15, 2019

NEW DELHI — India's space agency said it lost touch Saturday with its Vikram lunar lander as it aimed to land on the south pole of the moon and deploy a rover to search for signs of water. The space agency was analyzing data as it worked to determine what had happened. "Communications from lander to ground station was lost," said K Sivan, chairman of the Indian Space Research Organisation. "The data is being analysed." A successful landing would have made India just the fourth country to land a vessel on the lunar surface, and only the third nation to...

Protest in Nepal against plan to cut trees to widen road

Dec 15, 2019

KATHMANDU, Nepal — More than 200 people rallied in Nepal's capital Thursday to protest government plans to cut down about 2,000 trees to widen a key road that circles the city. The protesters held signs urging the government to stop the plan to remove the trees on the outer edge of Kathmandu. The 27-kilometer (17-mile) Ring Road encircles the capital and is a key road network for the increasingly congested city. "These trees were controlling pollution and giving fresh air so they cannot be cut down to make roads," said Saurav Dhakal, a protester. "Kathmandu is suffering from massive air...

About Us

Daily Tech Geek delivers Technology news only covering the multiple fields in the industry.

Contact us: sales[at]

Subscribe Now!