Proctor & Gamble’s ‘Daredevil’ Marketing Campaign with Men’s Health Magazine

Men's Health Magazine collaborated with Procter & Gamble Company (PG) to create a 'Daredevil' marketing campaign with P&G's award-winning men's grooming products featured in MH’s Winners Playbook.

Las Vegas, United States - August 14, 2019 /PressCable/ —

Hollywood, CA / The Procter & Gamble Company (PG) and Men’s Health (MH) Magazine collaborated to create a ‘Daredevil’ marketing campaign featuring P&G’s award-winning consumer men’s grooming products featured in MH’s Winners Playbook.

A daredevil of sorts when it comes to capturing the perfect image, top celebrity photographer and commercial photographer Michael Grecco was commissioned to lead this creative joint advertising and marketing collaboration between Men’s Health (MH) Magazine and The Procter & Gamble Company (PG).

“I’ve worked with Michael Grecco for 22 years. I consistently go back to Michael because he has such an eye and such a talent that you really can’t put your finger on it,” said Jeff Griffith, Creative Director of Marketing and Advertising for Men’s Health Magazine.

Andre De Silva was a perfect fit as “The Daredevil” for the Men’s Health Magazine Winners Playbook. De Silva has been a Hollywood Stuntman for years appearing in numerous movies and television shows.

Andre De Silva award-winning “Daredevil” from Men’s Health Winners Playbook. Source: Michael Grecco

The Men’s Health ‘Winners Playbook’ features three winners in their respective fields that share with readers what drives their success. Advice coming straight from professional men at the top of their game. The playbook is positioned as a must read for every guy who’s in it to win it.

“If I can smell myself sweating, that’s a huge distraction. Good grooming helps me focus. I present myself as fit, young and healthy, so my grooming reflects that,” said Andre De Silva when asked about how personal grooming enhances confidence.

De Silva’s winning game plan each day includes Procter & Gamble’s (P&G) Old Spice Sweat Defense Pure Sport antiperspirant & deodorant, Scope Dual-Blast mouthwash and Gillette Fusion ProGlide Styler shaver. These P&G grooming and personal hygiene products were named Best Antiperspirant / Deodorant, Best Rinse and Best Razor respectively, by Men’s Health Magazine.

“Andre was fearless hanging precariously from a stunt rigging set up high above on a New York City rooftop. The challenge was it rained most of the day, and we finally had a break in the weather to get set up. Just as night was approaching, we captured several great images with the iconic New York skyline in the background,” said Grecco.

See the full behind-the-scenes video of the two-day commercial photoshoot by Grecco.

About Men’s Health Magazine

Men’s Health (MH) Magazine and MensHealth.com is the world’s largest men’s magazine brand for both in-print and digital, with 35 editions in 59 countries. It is also the best-selling men’s magazine on USA and UK newsstands. Published by Hearst Communications (Hearst), a mass media and business information conglomerate consisting of newspapers, magazines, television channels and television stations with over $10 billion per year in revenues. Hearst Magazines Division is one of the world’s largest publishers of monthly magazines, with 25 U.S. titles and over 300 international editions, including 19 magazines in the United Kingdom (UK).

About the Procter & Gamble Company (PG)

The Procter & Gamble Company (PG) is a multinational consumer goods power-house with a current market cap value of $292 billion and generates over $66 billion per year in revenue. P&G’s product portfolio consists of 65 leading brands specializing in a wide range of personal health, consumer health, personal care and hygiene products. P&G’s consumer products break down into these consumer goods categories, including: beauty, grooming, health care, fabric & home care, baby, feminine & family care.

About Michael Grecco

Michael Grecco is an extensive award-winning top Celebrity Photographer and Commercial Photographer with a photography career spanning 41 years, with studios in both Los Angeles, CA and New York City, NY.

Grecco’s cover shoots of other business and entertainment industry heavyweights are numerous. Other notable publications and magazine covers Grecco’s photography work has graced, include: Forbes, Business Week, TIME, Newsweek, People, Harper’s Bazaar, GQ, Maxim, Esquire, Playboy, New York Magazine, LA Times, TV Guide, Entertainment Weekly, ESPN Magazine, Men’s Health and Sports Illustrated, just to name a few.

Grecco can be found traveling the globe over 200+ days each year on high-end commercial, advertising, editorial and entertainment photoshoots and cover shoots for many recognizable celebrities, iconic business greats and global brands. For more information on retaining Michael Grecco and his creative team, call +1-310-452-4461 or visit https://MichaelGrecco.com

For News Media and Press Inquiries

Contact Rachel Adams, Media Relations at Photographers PR. Email rachel.adams@photographerspr.com or call +1-702-997-1222 ext.625.

Contact Info:
Name: Rachel Adams
Email: Send Email
Organization: Photographers PR
Address: 9030 W Sahara Ave # 400, Las Vegas, Nevada 89117, United States
Phone: +1-877-463-9777
Website: https://PhotographersPR.com

Source: PressCable

Release ID: 88907824

More News From Daily Tech Geek

Climate activist: Why tout development if there's no future?

Dec 16, 2019

NEW DELHI — An Indian girl who was among the 16 young activists filing a complaint at the United Nations accusing countries of inaction on climate change has taken that step before. Ridhima Pandey, now 11, filed a petition in 2017 at India's National Green Tribunal, which oversees environmental concerns, for not taking serious enough steps to combat climate change. It was dismissed, but she escalated it to the Indian Supreme Court. Pandey was among the activists including Swedish teen Greta Thunberg who criticized Germany, France, Brazil, Argentina and Turkey for failing to uphold their obligations to young people under...

Pakistan battles dengue epidemic, with 20 deaths so far

Dec 16, 2019

ISLAMABAD — Pakistani health officials were battling an outbreak of dengue fever in the South Asian nation on Tuesday, a day after health officials confirmed over 10,000 cases and 20 deaths in recent months. More patients with symptoms of dengue fever were arriving at hospitals in all major cities, including the capital Islamabad, putting a strain on the country's poor health system. Health officials hope that the anti-mosquito spraying in urban areas targeting stagnant water will help contain the disease. According to Zafar Mirza, a government adviser on health, as many as 10,013 dengue cases had so far been reported....

Over 30 Indian worshippers drown during Hindu rituals

Dec 16, 2019

NEW DELHI — More than 30 Hindu worshippers have drowned in swollen rivers and in a lake in India as thousands participated in religious ceremonies in which figures of a Hindu god are immersed in water, officials and news reports said Friday. At least 11 people drowned when their boat capsized early Friday on a lake in central India, rescuers said. Six people were able to swim ashore in the lake in Bhopal, the capital of Madhya Pradesh state, and a search was on for one missing person, said National Disaster Response Force spokesman Krishan Kumar. Kumar said 11 bodies...

India loses communication with its unmanned moon lander

Dec 16, 2019

NEW DELHI — India's space agency said it lost touch Saturday with its Vikram lunar lander as it aimed to land on the south pole of the moon and deploy a rover to search for signs of water. The space agency was analyzing data as it worked to determine what had happened. "Communications from lander to ground station was lost," said K Sivan, chairman of the Indian Space Research Organisation. "The data is being analysed." A successful landing would have made India just the fourth country to land a vessel on the lunar surface, and only the third nation to...

Protest in Nepal against plan to cut trees to widen road

Dec 16, 2019

KATHMANDU, Nepal — More than 200 people rallied in Nepal's capital Thursday to protest government plans to cut down about 2,000 trees to widen a key road that circles the city. The protesters held signs urging the government to stop the plan to remove the trees on the outer edge of Kathmandu. The 27-kilometer (17-mile) Ring Road encircles the capital and is a key road network for the increasingly congested city. "These trees were controlling pollution and giving fresh air so they cannot be cut down to make roads," said Saurav Dhakal, a protester. "Kathmandu is suffering from massive air...

About Us

Daily Tech Geek delivers Technology news only covering the multiple fields in the industry.

Contact us: sales[at]dailytechgeek.com

Subscribe Now!