Gen Z adoption paves the way for the agentic AI tipping point

Breaking Travel News - Nov 4, 2026

More than half of Gen Z travellers trust artificial intelligence to complete bookings on their behalf, according to this year’s WTM Global Travel Report, released today. The study aggregates proprietary data from the report’s partner, Tourism Economics, an Oxford Economics company and findings from other respected research companies, with case studies and examples from travel organisations.

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